Lovepedal Purple Plexi SE. Unsurprisingly, this is voiced after a cranked Marshall Plexi amp. It does a great job too, with a big thick midrange and a rounded, warm attack. The gain range is pretty impressive, it goes from light crunch to very fuzzy indeed. This white-box version was a limited run, it looks very cool.

Model: Lovepedal Purple Plexi SE
Made in: USA
Type: British mid-high gain distortion
Power: standard 9v supply or battery
Equivalent new street price (approx): $350
Mods: none
Accessories: original box (box has some damage but is intact), no manual
Condition notes: couple of minor marks; very good condition

Here's a handy demo to give you the idea.